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Growth Acceleration Partners
512.436.0540
512.499.8780 (fax)
555 E. 5th Street, Suite 912
Austin, TX 78701 USA
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Talent Placement
Build your core team for accelerated growth. We have a unique national network of specialized technical and finance/operations professionals. Read more about Talent Placement to see how we can help with your outsourced and permanent staffing needs.
If you are a candidate interested in learning more about opportunities for contract or full time work, please contact us with your resume and description of ideal opportunities and we will let you know what great positions may be a potential fit.
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In today’s business climate, you are faced with increased pressure to deliver more revenue, in less time with fewer resources. Growth Acceleration Partners is dedicated to helping you break down barriers and address the following issues so that you can generate more rapid revenue growth:
• What are the highest-potential customer segments, and how should I be positioned? • How should I price, name, and package my product? • What is my attack plan for going to market in each segment? • How do I develop and execute the campaigns needed to acquire new customers quickly? • How can I use search-engine marketing to acquire customers more cost effectively? Market Segmentation and Positioning
We begin Go-To-Market projects with market segmentation and positioning. We use a customer-drive process to assess and prioritize the highest-potential market segments, and then for each selected segment, we develop a compelling and differentiated positioning for your offerings. Typical activities for this phase will include:
• Identification of candidate segments • Market size and growth analysis • Customer focus groups/surveys/interviews • Key buying attribute identification and care-about • Competitive analysis • Segment prioritization and selection • Product positioning Product Pricing, Naming, and Packaging
Once the target market segments have been selected and positioning has been developed, we can help you develop and finalize pricing, naming, and packaging for your offerings. We drive these decisions off of the customer buying attribute data and positioning developed during the first phase of the project. And we validate our recommendations with actual customers and prospects before we implement.
Go-To-Market Planning & Execution
In this phase we help you and you develop go-to-market plans for each segment. Then we help you execute these plans to generate rapid growth in revenues. Typical activities for this phase include developing the following deliverables:
• Go-to-market and product-launch plans • Demand-generation plans • Messaging • Channel-strategy assessment and selection • Reference-customer assessment and customer testimonials • Sales-tools inventory assessment • Sales playbook and toolkits • Team/partner training needs assessment • Team/partner training Campaign Planning & Execution
We can help you drive additional revenue growth by creating and executing targeted demand-generation campaigns optimized for each segment you are targeting. Growth Acceleration Partners will work with you to create the following deliverables:
• Campaign attack plans • Creative briefs • Landing pages/micro sites • Email campaigns • Direct-mail campaigns • Telemarketing campaigns • Campaign readiness assessments • Metrics and scorecards Search Engine Marketing (SEO/SEM)
Today, the fastest and most cost-effective way to acquire new customers and drive more business from your existing customers is to use search engines to increase traffic to your web site. So its is critical that you incorporate search-engine marketing and search-engine optimization into your go-to-market strategies and programs. Read more about how Growth Acceleration Partners can help you with Search Engine Marketing (SEM) and Search Engine Optimization (SEO). |
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